31 December 2020
A major facelift is underway at Southgate Mall’s food and entertainment court. Here are all the details. <br /><br />The Pareto Group’s Southgate Mall in the South of Johannesburg has spent the last couple of years undertaking consumer research to inform improvements to the property’s development pipeline and improvements to the consumer experience. The insight gathered from extensive research has led to further developments over the years: the transport hub which was built in 2016 to add convenience to the surrounding communities daily commute, followed by the refurb of the ablutions in 2017 which delighted our shoppers and generated buzz around Southgate’s newly upgraded facilities. Adjoined to the mall and forming a part of its overall node is the Southgate Value Market, a convenience centre that is home to 24 stores, that has undergone a façade upgrade also in 2017. <br /><br />The upgrades further extended into 2019 which welcomed micro-projects through the experience upgrades and expansion of Nando’s, the revamp of KFC and the introduction of McDonalds to the centre’s food mix. The 40-million-rand upgrade which will be executed in two phases is now underway and is anticipated to be partially complete in time for the festive season while the second and final phase is expected to be complete in March 2021. The vision of the reconfiguration of the food court is anchored by Pareto’s commitment to providing a superior customer experience to its loyal customers and feeder communities.<br /><br />Malose Kekana, CEO Pareto Group says “the company is extremely excited about the investment made into the redevelopment and growth of Southgate Mall’s food court. Shopping has become more than just an exchange of goods and services for money but represents an emotive and immersive lifestyle experience in which shoppers can potentially identify with and partake in. The mall’s refurbishment decision was guided by these strategic insights to bring our shoppers a food and entertainment court that is aesthetically on trend and experientially focused.”<br /><br />The development includes enhancements to the overall look-and-feel of the food court and walkways, creating a layered dining experience held together by cultural cues and biophilic touchpoints that soften the experience and appeal to people’s innate attraction to art, nature, colour texture and pattern which is similarly in line with international design trends. Additionally, an opportunity to increase and improve the seating capacity arose, which will allow shoppers to enjoy varied dining experiences best suited for their needs and most importantly allows for ultimate flexibility.<br /><br />Shoppers and tenants are assured that the centre management and project teams will minimise inconvenience and disruptions as much as possible. Southgate would like to thank its loyal shoppers and tenants for its patience and cooperation during the redevelopment process.